black and white bed linen

Turning Bland Copy into Brand-Building

Crafting action-driven messaging that elevates your B2B brand and drives measurable growth.

Messaging that moves your audience

Tailored messaging is key to engaging personas and industries. I’ll work with you to address customer pain points, balance product features with customer journey actions, and create personalized content that drives prospects down the funnel.

a person sitting at a desk with a keyboard and a computer drafting messaging
a person sitting at a desk with a keyboard and a computer drafting messaging

Find your unique value and voice

Crowded markets are filled with generic, jargon-laced content that fails to distinguish companies apart. Don’t risk blending in–stand out! I simplify and clarify messaging to build trust, authority, and personality for your brand.

a woman presenting to peers about target audience campaign results
a woman presenting to peers about target audience campaign results

Stand up your campaign channels

Communicating value is crucial to breaking through noisy channels and providing an exceptional customer experience. I’ll help you stand up campaigns across your channels for wider reach, targeted communication, and pipeline acceleration.

a person sitting at a table with a laptop strategizing social media
a person sitting at a table with a laptop strategizing social media

Transform words into wins

Companies that create content without clear performance tracking or optimization based on data can feel like a shot in the dark. I provide insights that work to improve content and measure ROI.

a woman sitting at a desk with a magnifying image of a woman in
a woman sitting at a desk with a magnifying image of a woman in

My services

Bring your brand story to life with compelling, results-driven content designed to engage your audience.

Website Copy

Clear, customer-first messaging that enhances engagement and drives action.

Campaign Development

Case studies, reports, whitepapers, eBooks, and blogs that inform and convert.

Long-Form Content

End-to-end strategy, execution, and performance tracking for measurable impact.

Search Engine Optimization

SEO-friendly content and implementation to attract and retain high-quality traffic.

Emails, newsletters, social media posts, and infographics designed to connect and inspire.

Short-Form Content
Light Graphic Design

Eye-catching social ads and banners that amplify your brand’s message.

Don’t see your industry listed? No problem—I adapt quickly.

Let’s set up a discovery call to explore how I can help build your brand.

Industries I Support

Multifamily | Commercial Real Estate | Software

I keep it real with my clients. My rate is $57 USD per hour (this includes 15% tax) for all projects, from long-term engagements to ad-hoc requests.

Pricing

About Me

Hi, I’m Lauren—a content strategist and storyteller with over a decade of experience leading B2B content marketing initiatives.

Based in Seattle, I share my home with my husband and our two dogs, Athena and Apollo. I’m an avid coffee drinker and a self-certified travel enthusiast.

Need compelling, strategic content? Consider me your reliable, transparent partner.

Lauren Ing at the beach in Seattle, WA
Lauren Ing at the beach in Seattle, WA